Financial inclusion
through loyalty
LOYAL-ET gives African SMEs the customer data they've never had—creating a digital layer on top of cash transactions. 30-second setup. 38% revenue lift. $35/month.
African SMEs are flying blind
85%+ cash economy means zero customer data. SMEs can't identify, track, or retain customers.
The Cash Economy Problem
In Ethiopia and Africa, cash dominates. This means SMEs have:
A digital layer on cash transactions
LOYAL-ET creates customer identity and data for SMEs—regardless of payment method. Telegram-native, works on 2G, 30-second setup.
30-Second Onboarding
Members join via Telegram QR scan. No apps, no emails, no friction.
Real-Time Analytics
See revenue impact, tier progression, and engagement instantly.
Staff Bot Operations
Staff process transactions in seconds via Telegram. Zero training.
Gamified Tiers
Bronze → Silver → Gold → Platinum drives repeat purchases.
How it works
Where your customers already are
800M+ Telegram users. No app downloads. No friction. Just scan and join.
Why Telegram?
No App Required
Members use their existing Telegram app—no downloads, no friction
Instant Rewards
View balance, browse rewards, and redeem with one tap
Real-Time Notifications
Birthday rewards, tier upgrades, and special offers delivered instantly
Works Everywhere
Functions on 2G networks, perfect for emerging markets
Secure & Private
End-to-end encryption, no data sharing with third parties
Built for simplicity & scale
Business Dashboard
- Real-time member growth & engagement metrics
- Points flow analysis (issued vs redeemed)
- Revenue impact tracking by tier
- Automated campaign creation
- Staff performance & accountability
Member Bot
Staff Bot
Admin Dashboard
$50M+ TAM in East Africa
First-mover advantage in the world's fastest-growing mobile economy
Market tailwinds
- 800M+Telegram users globally (50%+ YoY growth)
- $1.04BAfrican fintech funding in 2024
- 34%YoY M&A activity increase
- 81%Organizations with automated SaaS processes
- 40%+Annual loyalty market growth
First-mover advantage
No Telegram-native loyalty solution exists for African SMBs. LOYAL-ET is positioned to own this category.
SaaS + Premium + Partnerships
Revenue Streams
Revenue Growth Projection
Why we win
| Feature | LOYAL-ET | Competitors |
|---|---|---|
Telegram-native | Telegram-native (800M+ users) | Email/SMS only |
30 minutes setup | 30 minutes setup | 2-4 weeks |
$35/month | $35/month | $200-500/month |
Zero technical skills | Zero technical skills | Developer required |
Amharic + 4 languages | Amharic + 4 languages | English only |
Works on 2G networks | Works on 2G networks | High bandwidth needed |
Local Expertise
Built in Ethiopia, by Ethiopians, for African markets
Network Effects
Every business brings their customers, creating viral growth
Platform Lock-in
Switching costs increase as member data accumulates
Path to $100K MRR
Pilot
Months 1-3CurrentPerfect product-market fit with beauty & food verticals
Growth
Months 4-8Telco partnerships, referral engine, expand categories
Scale
Months 9-18East Africa expansion (Kenya, Tanzania, Uganda)
Expansion
Months 19-36Enterprise bundles, white-label, Series A
Customer Growth Trajectory
$250K Seed Round
18-month runway to Series A readiness
Use of Funds
What We Deliver
- 195+ businesses, 22K+ members
- $123K ARR (6.8x growth)
- East Africa expansion (Kenya, Tanzania)
- Telco & POS partnerships secured
- Series A-ready metrics
Investment Highlights
US-educated, Africa-committed
Three founders who chose to return home to build the future of African commerce
Eshetu Feleke
Co-Founder & Tech Lead
8+ years AI/Product. Founded FeedbackGPT (EUR 240K+ ARR). Expert in LLMs, RAG, SaaS.
Yelekal Solomon
Co-Founder & Sales Lead
B2B sales strategy, customer acquisition, partnership development across Tech & Finance.
Iyobel Ezra
Co-Founder & Operations Lead
Business process improvement, scalable operations, quality assurance & customer success.
Financial inclusion for
African SMEs
Join us in giving 100M+ African businesses the customer data and retention tools they've never had.
Contact the founders